Chip metrics
Chip consumption dashboard
How visitors click chips, where product-chip coverage is healthy, and whether product-specific chips are outperforming the handwritten category fallback.
A6
Click trends over time
Tells you whether chip usage is growing or shrinking over time.Total product-chip clicks counted per day across the selected range. Days with no clicks show as zero.
A1
Top most-clicked chips
Shows the questions customers most want answered — the ones worth featuring or investing in.The individual chips clicked most often in the range, ranked highest to lowest (product and summary chips).
B1
Products with / without chips
The coverage scorecard — how many products are fully served by their own chips.In-scope products split three ways: has its own chips, generation was attempted but produced nothing, or never attempted.
A7
First chip clicked in a session
Reveals the best entry point — which chip grabs attention and starts people exploring.The very first chip a customer clicks in a visit, counted across all visits.
A4
Re-click / repeat rate
A high rate hints the answer didn't fully resolve the customer's question.The share of chips that a single visit clicked more than once.
A3
Chips per session
Distinguishes one-and-done visits from genuine exploration.How many chips a visit clicks, shown as a distribution with the average across visits that clicked at least one.
A12
Product popularity
Shows which products' chips drive the most customer interest.Products ranked by how many distinct visits clicked any of their chips.
B2
Average chips per product
Flags under-chipped products — when we do generate, how many chips a product gets.Among products that have chips, the average count and how many hold 1, 2, 3, or 4 (the target is 4, including the summary chip).
A13
Chips clicked together
Shows which questions go together in customers' minds — useful for grouping and ordering chips.Pairs of different chips that were clicked within the same visit, counted by how many visits had each pair.
A2
Products using category chips
Shows how much we still rely on the manual fallback, and where product chips are missing.Products whose own chips are empty or missing, so they fall back to handwritten category chips — broken down by category.
A10
Category-fallback engagement
The core cost/benefit signal — is generating product-specific chips worth it versus the category fallback?Clicks per product for two groups: products showing their own chips, and products showing category (fallback) chips.
A8
Least / never-clicked chips
Finds dead weight in the chip set — candidates for rewording or removal.The chips with the fewest clicks in the range, including ones that received zero (product and summary chips).
A11
Zero-engagement products
Highlights products where our own chips aren't landing — candidates for better chips.Products that have their own chips but received no clicks at all within the range.